by Andrea

June 2, 2019


At last count, Facebook has 2.32 BILLION monthly users worldwide. Your audience is hidden among those 2.32 billion people; it’s your job to find them, market to them, and to draw them out of hiding with your fantastic opt-in bribe.

Continue to meet new people and build relationships on social media but also make it super easy for new followers to browse your page AND opt-in, all in the same space. Let’s explore these ways you can capture your audience’s attention once they get to your Facebook page.

1. Add an email sign-up tab to your FB page. Remember how I said earlier that people LOVE when you make things easy for them? This option is especially easy for Facebook users who become your fans. Don’t worry about directing them to your website just yet; getting them on your email list is a pivotal first step.

By far, the easiest way to add your email opt-in on Facebook is to use a third-party site, like PageModo.

From your PageModo dashboard you can create custom tabs in as few as 5 steps, as well as cover photos, contests, and Facebook Ads, plus more.

Both companies offer many options other than email opt-ins and they both offer free trial periods. 

2. Use your cover photo to promote your opt-in bribe and sign-up. Your cover photo is the very first thing your followers will see when they land on your page, so use this online real estate wisely. Creating a custom-designed cover photo that features your opt-in gift is an ideal way to grow your list.

The current dimensions for cover photos is 820 pixels wide and 312 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If you use a photo that is smaller than these dimensions, Facebook will stretch the photo to fill the space but then the resolution makes it look blurry. Blurry does not equal professional, so follow those dimensions carefully.

All cover photos are clickable, so be sure to add a description of your offer and link to your opt-in landing page in the description. In this example from mindset coach Denise Duffield-Thomas, you see the “ORDER HERE” call-to-action engages people to click the photo.

After you click on Denise’s cover photo, you get all the details for her new free training, including the Register Here link near the bottom. You can use this same exact example, only insert your email opt-in landing page.

Use this description space wisely! So often people make the mistake of forgetting the link or don’t go into more details about what they’re offering. Speak to your audience and remind them of what you have to offer.

3. Run a contest or giveaway. With the tremendous growth of Facebook, brands have found it more difficult to stand out from the crowd and one way to combat that problem is to run a contest or giveaway.

Facebook, however, has very stringent rules (which are not very clear) about how these events should be run, so make your life easier by using a third-party app.

PageModo also has a Contest App which you can customize to run sweepstakes, giveaways, contests, and coupons.

Run Promotions: Contests, Sweepstakes, Coupons & Giveaways

Once your contest is set up, it’s time to rock the promotions. Ways to publicize your contest include:

  • On all your social media outlets
  • Write a blog post about the contest with a call-to-action link
  • Create a Pinned Post on your page with all the contest details
  • Use a giveaway hashtag for those who search for contests regularly
  • Facebook Ads with your target audience defined
  • Drive traffic to your website/blog. Create Facebook posts that drive traffic back to your website, specifically to articles that have an opt-in call-to-action that we discussed back in Step Two. Drive traffic to pages on your site that use a pop-up and test which method performs better: Pop-up vs link. Some prefer a pop-up because it’s more visible than a call-to-action link at the end of an article but analyzing and tweaking will yield different results for everyone.

About the author 


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